A blog post, purchase page, or thailand phone number material social media platforms) Increasing conversions and boosting revenue Notably, that list is incomplete. There are many more uses for landing pages, and I don’t have time to address the individual specifics. Nonetheless, Landing pages serve countless functions; business websites must account for those goals. Moreover, a landing page is not the same as a home page. Landing Pages Streamline the Sales Funnel First, you must understand that landing pages are built to achieve one goal.

They’re like butter or oil in a hot pan. Without them, things will stick and congeal. (In this case, what “sticks” is your customers!) However, even a teaspoon smooths out the process. Of course, you’re not scrambling eggs; you’re greasing your sales funnel. So, with that in mind, there’s only one logical conclusion: The number of landing pages should equal your business goals. If you’re hoping to increase conversions, bolster engagement, and direct traffic to social media sites, you’ll need three landing pages.