Age, gender, geographic location (down to neighborhood, specific climate zones, or even individual store proximity, enabling geo-targeted promotions), income level, educational background, occupation, family status, language preference, cultural background, digital literacy.
Behavioral Data: Comprehensive website Browse history (specific product pages viewed, categories explored, time spent on site, precise entry/exit points, internal search queries, content download history, referral sources), granular past purchase history (specific products bought, purchase frequency, average order value, preferred brands/categories, product return rates, bundles purchased, date of last purchase, last order value, subscription status), abandoned carts (items, value, time of australia physiotherapist email lists abandonment, prior engagement with the cart, steps completed in checkout), detailed email engagement metrics (open rates, click-through rates, scroll depth, time spent reading, device used, forwards, shares, replies, conversion activity directly from email), content consumption patterns (blog posts read, webinars attended, specific video watch duration, topics consumed, whitepaper downloads, online course completion), and even mobile app usage data (feature usage, frequency, in-app purchases, achievement unlocks, permissions granted).
Psychographic Data (Zero-Party Data Driven): Explicitly stated interests, core values, lifestyle choices, aspirations, hobbies, pain points, motivations, personality traits (derived directly from interactive preference centers, insightful surveys, engaging quizzes, or declared preferences), brand sentiment, willingness to participate in surveys or beta programs. This data, willingly shared by the customer, is critical for moving beyond transactional emails to deep relationship-building and tailoring experiences that resonate on an emotional level.
Customer Lifecycle Stage: Precisely categorizing individuals as new subscribers, cold leads, warm prospects, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), first-time buyers, repeat customers, loyal advocates, VIPs/High-Value Customers, at-risk customers (showing tangible signs of churn, like decreased engagement or purchase frequency), or churned customers – allowing for hyper-contextualized, empathetic, and goal-oriented communication precisely tailored to their exact point in the customer journey and their unique needs at that moment. This drives sequential, logical communication.
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