tips for responding to this challenge
successfully navigating this challenge demonstrates not only your confidence but also your ability to be present in the moment and address needs quickly. If you’re wondering how you pass the pen-selling test, remember that there’s not one correct answer. Here are some tips for approaching the challenge:
remember that it’s not about the pen. Dig deeper to learn about your customer’s needs and wants. get to the root of common issues — “why do you use pens?” “what challenges have you had with pens in the past?” “do you have a favorite pen?” “what do you love about it?” — can reveal more about afghanistan phone number list their pain points, goals, and desires. You can then use those insights to guide your pitch.
Consider the benefits. Without immediately talking up the pen, you need to bring it into the conversation at some point. Consider all the reasons someone may need a pen and why they’d choose one over another, then address any pain points they currently face, including leaks, breaks, or running out of ink too fast. You might opt to highlight durability, functionality, appearance, color, quality, materials, or a combo. Just remember to align the benefits with what your customer — in this case, the interviewer — says is important to them.