LinkedIn Ad Targeting, reach your star segment through your email database
Posted: Tue Dec 03, 2024 10:52 am
You see, I'll be very frank: LinkedIn is, among the most popular social networks, perhaps the most expensive in terms of advertising bids, but it is also one of the ones that can give you the most results with a good strategy and segmentation.
The “professional social network” par excellence is already a mature platform in terms of users (the most recent reports give us a volume of 510 million global users ), but this has not been the case historically when it comes to its advertising offering.
It wasn't until 2014 (approximately) when the LinkedIn team began to invest a lot of time and budget into making the advertising platform of this network something powerful (of course, outside of advertising or job postings, but that's another story).
In fact, the feature that has truly sparked the practical use of LinkedIn as a niche advertising tool has been LinkedIn Ad Targeting.
In a nutshell, this is LinkedIn’s “version” of some of the advertising products Facebook runs within Power Editor, such as the valuable Lookalike Ads feature ; however, you shouldn’t stop there, as LinkedIn Ad Targeting has much more to offer.
Post Content
Investing in LinkedIn, a wise decision
Adding LinkedIn Ad Targeting Matched Audiences to your database
And there's even more within LinkedIn Ad Targeting!
Investing in LinkedIn, a wise decision
When you decide to invest your budget in LinkedIn, you have the assurance that the audience has a little - or a lot - more quality in professional matters, compared to what you would find on Facebook; that is, most users have an integrated and well-fed professional lesotho business email list context in their profile, and some become influencers , decision makers or executives who have the ability to act on your product or service.
Note : this last is a process that I recommend should be a bit cautious, because your brand should be quite oriented towards the type of public that can be found on this network; personally, I can tell you that it has worked for me in brand campaigns with a primarily B2B focus.
Well, it is through the very nature of LinkedIn that you can segment it through different fields and professional characteristics, something that no other network would offer you; just as you can launch a campaign to a senior IT manager, you can also launch a paid ad to small business owners, among other possible combinations.
#ctaText??# Why use Email Marketing for your dropshipping business?
However, the most relevant aspect here is fueled by the segmentation of "Matched Audiences" , which was born as an option within LinkedIn Ad Targeting to help attract potential clients and ideal audiences for brands and businesses.
Adding LinkedIn Ad Targeting Matched Audiences to your database
Taking that same similarity with the similar audiences tool on Facebook, Matched Audiences campaigns can also be fed from a database in your culture.
That is, here you can export an email database that LinkedIn will use to search for the same users within its registry, who will then search for and/or propose new audiences for you, taking into account similar demographic and professional aspects.
So once again, cultivating your email database becomes a crucial factor in reaching new horizons with your advertising initiatives , outside of the actual email marketing campaigns you can send through powerful tools like Mittum.
And there's even more within LinkedIn Ad Targeting!
I want to close by mentioning that there are some particularities that you should take into account:
Within LinkedIn Ad Targeting you can also run retargeting campaigns for audiences who have previously visited your site, or through Account Targeting – that is, segmenting users based on the company they work for.
If you are going to opt for Matched Audiences, your base must be at least 300 users for LinkedIn to be able to display results.
You can create inclusion or exclusion audience lists . In other words, if you are looking to campaign with a negative (exclusion) list, you can change the “include” option to “exclude” in the list targeting option, which will not allow any email addresses on that list to appear in the targeting.
How to adapt your email marketing strategy to current market trends
The truth is that the inclusion of all this advertising offer is something that LinkedIn should be applauded for. Anyone might think that it has arrived late, but it has a great card in its favour and it is what, a priori, I believe will give it enough impetus to grow and prove its added value: quality in the context of its own users.
The “professional social network” par excellence is already a mature platform in terms of users (the most recent reports give us a volume of 510 million global users ), but this has not been the case historically when it comes to its advertising offering.
It wasn't until 2014 (approximately) when the LinkedIn team began to invest a lot of time and budget into making the advertising platform of this network something powerful (of course, outside of advertising or job postings, but that's another story).
In fact, the feature that has truly sparked the practical use of LinkedIn as a niche advertising tool has been LinkedIn Ad Targeting.
In a nutshell, this is LinkedIn’s “version” of some of the advertising products Facebook runs within Power Editor, such as the valuable Lookalike Ads feature ; however, you shouldn’t stop there, as LinkedIn Ad Targeting has much more to offer.
Post Content
Investing in LinkedIn, a wise decision
Adding LinkedIn Ad Targeting Matched Audiences to your database
And there's even more within LinkedIn Ad Targeting!
Investing in LinkedIn, a wise decision
When you decide to invest your budget in LinkedIn, you have the assurance that the audience has a little - or a lot - more quality in professional matters, compared to what you would find on Facebook; that is, most users have an integrated and well-fed professional lesotho business email list context in their profile, and some become influencers , decision makers or executives who have the ability to act on your product or service.
Note : this last is a process that I recommend should be a bit cautious, because your brand should be quite oriented towards the type of public that can be found on this network; personally, I can tell you that it has worked for me in brand campaigns with a primarily B2B focus.
Well, it is through the very nature of LinkedIn that you can segment it through different fields and professional characteristics, something that no other network would offer you; just as you can launch a campaign to a senior IT manager, you can also launch a paid ad to small business owners, among other possible combinations.
#ctaText??# Why use Email Marketing for your dropshipping business?
However, the most relevant aspect here is fueled by the segmentation of "Matched Audiences" , which was born as an option within LinkedIn Ad Targeting to help attract potential clients and ideal audiences for brands and businesses.
Adding LinkedIn Ad Targeting Matched Audiences to your database
Taking that same similarity with the similar audiences tool on Facebook, Matched Audiences campaigns can also be fed from a database in your culture.
That is, here you can export an email database that LinkedIn will use to search for the same users within its registry, who will then search for and/or propose new audiences for you, taking into account similar demographic and professional aspects.
So once again, cultivating your email database becomes a crucial factor in reaching new horizons with your advertising initiatives , outside of the actual email marketing campaigns you can send through powerful tools like Mittum.
And there's even more within LinkedIn Ad Targeting!
I want to close by mentioning that there are some particularities that you should take into account:
Within LinkedIn Ad Targeting you can also run retargeting campaigns for audiences who have previously visited your site, or through Account Targeting – that is, segmenting users based on the company they work for.
If you are going to opt for Matched Audiences, your base must be at least 300 users for LinkedIn to be able to display results.
You can create inclusion or exclusion audience lists . In other words, if you are looking to campaign with a negative (exclusion) list, you can change the “include” option to “exclude” in the list targeting option, which will not allow any email addresses on that list to appear in the targeting.
How to adapt your email marketing strategy to current market trends
The truth is that the inclusion of all this advertising offer is something that LinkedIn should be applauded for. Anyone might think that it has arrived late, but it has a great card in its favour and it is what, a priori, I believe will give it enough impetus to grow and prove its added value: quality in the context of its own users.