However, Developers Were More

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Likely To Say They’d Be Focusing On Accessible Design This Year. Marketing Leaders Seem More Interested In The Idea Of Incorporating Animation Video Into Email Campaigns. However, They May Be Unaware Of The Challenges That Come With Using Animation And Embedding Video In Email Marketing. Email Tactic Comparison By Job Role We Can Make Some Educated Guesses About Why Developers Have Different Opinions On This Topic.

One Reason Could Be That Only Brands With More Advanced india phone number library Programs Employ Dedicated Email Developers. And Advanced Email Marketers Would Already Segment And Personalize. Regardless, Those Of Who Code Emails For A Living Have A Unique Perspective. It’s Fair To Say That Developers Have A Finger On The Pulse Of The Email Industry. Personalization And Segmentation Are Definitely Important Parts Of A Strong Email Program.




However, They’ve Also Been Around For A Long Time. Calling Them “Advanced Tactics May Seem Strange To Those Who Think Segmenting Subscribers And Personalizing Emails Are Just Part Of The Job. On The Other Hand, Preference Centers Are An Effective And Underused Way To Increase Email Engagement. It’s An Approach That Lets Contacts Tell You How Often They Want To Hear From You And What They’re Interested In Receiving.