Do you know how to make an editorial calendar? Learn how to put one together!
Posted: Tue Apr 22, 2025 8:27 am
Knowing how to create an editorial calendar is super important, no matter what niche your company operates in . In addition to the issue of organizing content and the creation process itself, the time at which each piece of content is posted needs to be in line with the context of that period of time.
Learn more about how to create your editorial calendar with our step-by-step guide. Check it out!
6 steps to creating an editorial calendar
1. Choose the tool
To create this type of calendar, you brazil mobile database will need a tool to help you organize the dates and content that will be posted each day.
There are several tools , including some good free ones, that you can use to help your team. Some options are:
2. Establish the publication frequency
How often do you plan to publish? This is a very important point for two reasons.
First, we know that the more content we create, the better it is for business. However, (and here comes the second point), we need to know if there are enough professionals to create this large amount of content.
So, these two points need to be balanced before establishing the frequency at which the content will be distributed.
3. Determine what the process will be like
The content publishing process needs to be on your editorial calendar.
So, all these points must be present, with deadlines (dates and times) so that everyone can organize themselves well:
4. Choose the dissemination channels
The calendar should also include information about the dissemination channels. What will be posted on social media and on which networks, what will go to the blog, what will be sent via email or ebook, and so on.
5. Keep your schedule up to date
This editorial calendar needs to be reviewed and analyzed several times. Processes may need to change over time and several factors can alter deadlines.
6. Share with the team
It is very important that the editorial calendar is approved by the team. After all, there is no point in setting deadlines that people — writers, analysts, designers and others — cannot meet. Therefore, ask them to participate in the creation as well.
Learn more about how to create your editorial calendar with our step-by-step guide. Check it out!
6 steps to creating an editorial calendar
1. Choose the tool
To create this type of calendar, you brazil mobile database will need a tool to help you organize the dates and content that will be posted each day.
There are several tools , including some good free ones, that you can use to help your team. Some options are:
2. Establish the publication frequency
How often do you plan to publish? This is a very important point for two reasons.
First, we know that the more content we create, the better it is for business. However, (and here comes the second point), we need to know if there are enough professionals to create this large amount of content.
So, these two points need to be balanced before establishing the frequency at which the content will be distributed.
3. Determine what the process will be like
The content publishing process needs to be on your editorial calendar.
So, all these points must be present, with deadlines (dates and times) so that everyone can organize themselves well:
4. Choose the dissemination channels
The calendar should also include information about the dissemination channels. What will be posted on social media and on which networks, what will go to the blog, what will be sent via email or ebook, and so on.
5. Keep your schedule up to date
This editorial calendar needs to be reviewed and analyzed several times. Processes may need to change over time and several factors can alter deadlines.
6. Share with the team
It is very important that the editorial calendar is approved by the team. After all, there is no point in setting deadlines that people — writers, analysts, designers and others — cannot meet. Therefore, ask them to participate in the creation as well.