Hateful Conduct, Violence, Adult Content: Standard prohibitions.

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1. Meta Advertising Policies (General & Most Critical)
These are the overarching rules for any ad run on Meta's platforms. Violations can lead to ad disapproval, account suspension, or even permanent bans.

Prohibited Content:

Illegal Products or Services: You cannot promote anything illegal.
Discriminatory Practices: Ads must not discriminate against people based on personal attributes like race, ethnicity, religion, age, sex, sexual orientation, gender identity, disability, etc. This is extremely important for B2C campaigns (e.g., housing, employment, credit) and relevant for B2B in terms of how you portray your company culture or hiring practices.
Misleading or Deceptive Content: Ads must be truthful and not mislead users. This applies to both B2C (e.g., exaggerated product claims) and B2B (e.g., false ROI promises for a software).

Circumventing Systems: Any attempt to bypass Meta's ad review process.
Privacy and Data Use:

Data Collection & Use: You must be transparent about what data you collect and how you will use it.
Privacy Policy: This is MANDATORY for all Lead Ads. You must provide a clear and easily accessible link to your privacy policy on your lead form. This policy must explain how you collect, store, and use the personal information you gather from users.
Sharing/Selling Data: Meta's terms strictly prohibit sharing or selling the data collected from Lead Ads to third parties without explicit consent. While lead generation is about collecting data for your own business, you cannot then just sell that list to another business if the user didn't consent to that specific sharing. This is where the old "lead generator loophole" canada phone number list discussions came in, though the FCC's "one-to-one" consent rule was vacated, Meta's terms still emphasize proper consent.
Sensitive Information: Restrictions on collecting sensitive personal data (e.g., health, financial account numbers, government identifiers) through lead forms.
Targeting:

Non-Discrimination: You cannot use targeting options to discriminate, harass, provoke, or disparage.
Special Ad Categories: For specific industries (housing, employment, credit/financial services, social issues/elections/politics), Meta has "Special Ad Categories" with restricted targeting options to prevent discrimination. This is critical for many B2C sectors. While less common for B2B, if your B2B service touches on these areas (e.g., HR software related to employment), you might fall under these rules.
Lead Form Content:

Relevant Questions: Questions on your lead form must be relevant to your business and the offer.
No Pre-Checked Boxes for Consent: Users must actively opt-in.
No Asking for Sensitive Data: As mentioned,