less control over customer experience. The partner represents your brand to the end customer, but you don’t control their interactions with customers. However, if you provide an excellent partner experience, that often translates into an excellent customer experience.
Less knowledge about customers. With indirect selling, the partner doesn’t always tell you who’s actually buying. One way around this is to use product registration. As soon as the end customer registers the product, it creates between you and the customer. That way you can survey the customer to uncover unmet needs and make sure the partner provides a great experience.
Potential conflicts. When you use a hybrid of direct and indirect afghanistan phone number list selling, sometimes your partners may feel like they’re competing with your own salespeople. Create clear guidelines around what products are sold through the channel versus direct sales to minimize this issue.
Salesforce user on a laptop inspecting a channel sales graph of data.
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