Integrations: Integrates with hundreds of other tools

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Best for: Beginners, small businesses, and those focusing on newsletter design and simple campaigns.
Strengths:

User-Friendly: Very intuitive drag-and-drop builder, easy to get started.
Excellent Templates: Wide variety of polished, professional email templates.
All-in-one Potential: Expanded beyond email to offer country wise email marketing list website builders, social media tools, and a basic CRM.


Pricing can get expensive quickly: As your list grows, Mailchimp's pricing tends to be higher than competitors for similar features.
Limited Free Plan: The free plan has become more restricted (500 contacts, 1,000 emails/month, with Mailchimp branding).
Customer Support: Historically, free plan support was limited.


Best for: E-commerce businesses, advanced marketers, and those needing robust automation and CRM capabilities.
Strengths: