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The Failure To Iterate And Adapt Once A Strategy Is In Place.it’s Essential To Monitor, Analyze, And – Pardon The Jargon – Pivot, When Necessary. This Doesn’t Mean Abandoning Ship If You’re Not Hitting A Specific Benchmark Or Kpi Immediately. Rather, Always Operate As If Your Hypothesis Could Be (And Likely Is) Wrong. Often, A Strategy Takes Longer Than A Few Months To Drive Results, But It’s Our Job As Marketers To Infer Insights And Signals From Our Audiences And Adjust Accordingly.
