Will It Showcase The Genuine Expertise In Your Organization Or Provide A morocco phone number resource Platform Where Commissioned Third Parties Do The Thinking For You?sponsoring Others’ Expertise Is A Popular Approach That Often Succeeds. And I’ve Been Involved With Many Such Content Projects And Hubs That Rely On External Writers Or Creators. However, I’ve Also Turned Down Requests To Write This Kind Of Content In Cases Where The Credit.ghostwriting For Ceos And The Like Is Fine – If The Client Tells Me What They Want To Say.
But It Is Not Fine If The Client Wants To Pass Off My Ideas And Insights As Belonging To The Brand – Or Worse, Run Them Under Someone Else’s Byline. It’s A Bit Like A Baker Putting A Store-bought Cake In Their Shop Window Because They Were Too Busy To Create Their Own Or Lacked The Skills To Match Its Quality.thought Leadership Content Needs Thought Leaders To Produce It. Unfortunately, While The Agencies And External Writers You Might Contract With Are Experts In Their Field (Content Creation), It’s Unlikely That They Will Be Leading Experts In Your Field.
